What is your photographer selling?
Wedding photographers fall into 2 catagories when it comes to marketing themselves and their products.
1. the photography itself
These photographers (and I fall in this catagory) sell their photography, pure and simple. We charge for our time based on our ability as a photographer to take great pictures (regardless of the style). [...]
Archive for August, 2008
A tale of marketing, what do wedding photographers sell?
Posted in 4707885, Michael Steinberg photography, Nuts and bolts of photography, The business of wedding photography, cleveland weddings, coffee table books, the art of photography, wedding, tagged packages on August 28, 2008 | 2 Comments »
The War between brides and photographers and who is objective.
Posted in Michael Steinberg photography, Nuts and bolts of photography, The business of wedding photography, best photographer, cleveland weddings, the art of photography, wedding, tagged photojournalism, problems with brides and photographers, the photographer as artiste, the photography business on August 26, 2008 | Leave a Comment »
I hear a lot of examples of brides whose photographers don’t meet their expectations and a lot of photographers who feel that brides are unreasonable, irrational, and have unreasonable expectations. Are both right, sometimes …yes.
We photographers show our portfolio to the bride but frequently, the day of the wedding, the bride asks a photographer to [...]
How to spot problems with your wedding photographer!
Posted in Michael Steinberg photography, Nuts and bolts of photography, The business of wedding photography, best photographer, cleveland weddings, cost of wedding photography, photography, tagged Problems, wedding photographer mistakes on August 10, 2008 | Leave a Comment »
First of all, you should never hire anyone on the basis of price only. Think about it. Would you hire a contractor for your house on the basis of price? How about a babysitter for your kids? Wedding photographer is not easy and there are not as many people as you might think who are [...]
What is a coffee table book and which ones do I offer (and why)!
Posted in Michael Steinberg photography, Nuts and bolts of photography, The business of wedding photography, cleveland weddings, coffee table books, the art of photography, tagged Asukabook, Finao, Graphistudio on August 6, 2008 | 1 Comment »
A coffee table book is any album designed by the entire page rather then just putting prints in an album. As an example, I take 4 pictures of the bride getting ready and instead of having prints made and inserting 4 4×5 prints in an 8×10 leather album, I take the 4 files and design [...]
